Title

Effect of city pollution and its cleansing treatments on hair

Conference Dates

July 22-25, 2018

Abstract

With the increasing pollution in urban areas, so has the demand for anti-pollution hair care products. Hair care manufacturers are introducing formularies to fight particulate matter pollution by prevention and treatment/cleansing. The claims are often written in the product descriptions on the webpage, and not boldly displayed on the container. This opens the door for claims substantiation testing. This paper will outline the TRI Princeton test protocol designed to study the effect of city air-borne pollutants on hair and their resultant effects on quality of hair.

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