New customized solutions for hair conditioning applications

Conference Dates

July 22-25, 2018


Market research shows that far more than 50% consumers globally consider their hair damaged, dry, or limp and lifeless. Analysis of consumers from key countries globally (TNS and Clariant, 2016) concluded that there are clearly differentiated segments of dry and damaged hair: heavily damaged hair due to chemical treatments, naturally dry hair due to everyday elements, and thin, limp and lifeless hair, either due to stressful lifestyle, or genetics, or ageing.

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