Conference Dates

July 22-25, 2018


The personal care market is driven by consumer needs, where natural ingredients, safety awareness and free- from claims are main drivers. Free-from claims are continuing to grow and sulfate-free is a leading claim for this trend, particularly in the shampoo and body wash market. Sulfate-free cleansers are growing more than 8% CAGR. Sulfate- free surfactants present many challenges in product performance in comparison to sulfates, mainly in providing efficient thickening and desirable sensory and lather performance. Another challenge is to meet the crucial needs of the formulator by providing ingredients that are sustainable, able to be cold processed and delivered to the market in a short amount of time. In this presentation, we will share design rules to overcome these challenges and solutions that can be used to guide formulation development that meets consumer needs, matches new trends.The presentation will further demonstrate the benefits from glucamides, a novel surfactant platform that meets both consumers’ core values and formulators’ needs and opens new dimension for consumer products innovation.

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